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商品編號： 9-508-110 出版日期： 2008/05/01 作者姓名： Elberse, Anita;Bergsman, Jason 商品類別： Marketing 商品規格： 7p 再版日期： 2009/09/14 地域： 產業： Music industry 個案年度： 2007 -
商品敘述：
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band''s own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a "name-your-own-pricing" plan? And what does Radiohead''s move say about the future of the music industry?
涵蓋領域：
Product distribution;Innovation;Marketing;Pricing strategy;Web-based technologies
相關資料：
, (9-509-070), 23p, by Anita Elberse
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